Media Watch

Media Watch members believe passionately that their supporters should receive the very best experience that their organisation can provide.


  • Our members use the intelligence the Media Watch platform provides to:
    Make sure their planned supporter experience matches the ACTUAL experience received
  • Ensure compliance is met
  • Internal data ownership rules are being followed
  • Learn from best practice
  • Gain inspiration for creative and copy
  • Understand how stewardship trends are changing from both an internal and external perspective
  • Evidence the need for change


Each member is mystery shopped across all their main individual giving products including; cash, regular giving, raffle and weekly lottery. Unique seeds are used for each product to ensure the purest journey possible with full consent across all channels.

All communications are uploaded as a PDF to the Media Watch platform where they can be viewed in a calendar format.

Each member is mystery shopped across all their main individual giving products...


  • The Media Watch platform allows you to easily access and view the supporter experiences across members and the ‘top 10’ UK fundraising organisations
  • All communications from the members and ‘top 10’ are uploaded to the platform where they are displayed and viewed in a calendar format.
  • 1000+ communications are added every year from the ‘top 10’ UK fundraising charities
  • All communications can be viewed in full by PDF
  • All communications are ‘searchable’ by key words i.e. gift aid, consent etc.
  • The charting area allows you to benchmark your supporter experience against the ‘top 10’ and wider members.
  • Download data behind charts for MI reports
  • Donations are made using unique seeds with all channels opted in to ensure the purest subsequent experience


"The way the Media Watch service is provided gives a clear indication of how our donor journey compares to other charities in the sector, this combined with the availability of creative allows us to see how competitors are evolving their donor communications strategies.

We use this to understand how charities explain the effect donations are having on the work the charity does and on their beneficiaries lives. We can see how they handle key points in the donor journey such as up-selling and cross-selling, as well as the communication of unforeseen events to their supporters - be that urgent appeals for Nepal earthquake or communicating responses to negative press.

This combination of journey and creative information gives us a good understanding of what it actually feels like to be an RNIB donor, and to compare this to the experience of supporting other charities, helping us to continually improve that experience as a result.


Rob Green - RNIB

“We’ve been using Media Watch to monitor our approach to fundraising and our own communications. Knowing the value of a ‘real life’ supporter journey across multiple channels and multiple products allows us the foresight to plan ahead for our budgets, and to adjust and amend our plans should we feel we need to. Having access to other charity materials also proves a real valuable asset, is regularly used for team inspiration sessions and for making sure we’re staying innovative and raising the vital funds we need to support our work. “


Tom Hodgson - Sightsavers


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