Stewardship

Stewardship

Many charites recruit new supporters but how many are asking what next?


Recruiting new supporters can be an expensive business and stewarding them in the right way is vital to build supporter loyalty. Engaging supporter journeys need to be in place from the moment you acquire a new supporter, that then develops and grows throughout your relationship with them.


We can design and implement you offline and online supporter journeys that builds loyalty over time, ensures engagement and hopefully a bit of serendipity!



"Richard facilitated a two day supporter journey workshop with all the heads of department. At the end we had mapped out journeys for multiple personas and product segments. There's no way we could have done this on our own".


Katie Dogra - WWF

Digital Nursery Journeys

Automated, tailored and relevant welcome journey for supporter acquisition campaigns, to set the right tone and optimise engagement.


  • 6 tailored trigger based emails
  • Short dynamic survey to understand giving motivations
  • Use survey insight to optimise future engagement


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