“We’ve been using Media Watch to monitor our approach to fundraising and our own communications. Knowing the value of a ‘real life’ supporter journey across multiple channels and multiple products allows us the foresight to plan ahead for our budgets, and to adjust and amend our plans should we feel we need to. Having access to other charity materials also proves a real valuable asset, is regularly used for team inspiration sessions and for making sure we’re staying innovative and raising the vital funds we need to support our work. “

Tom Hodgson - Sightsavers